In 2005, we set out with a single purpose – to help independent restaurants take advantage of emerging web, cloud and wireless technologies. From the start, we recognized:
- Restaurant owners and managers rarely want to be tech wizards.
- Whatever services that might be developed had to be extremely user-friendly.
- And, most important, any service we developed had to be focused on helping the restaurateur’s bottom line.
It was also recognized that the reservation services that were currently available were very narrow and limited and did not come close to realizing the full potential of advanced technologies.